12 types of Social personas
According to a Report by Digital marketing firms ExactTarget and CoTweet, there are 5 types of personas that we ought to targer- The Megaphone, The Open Book, The Social Butterfly, The Business First and The Enthusiast.
The report is certainly an interesting read. While the data and profile are US centric, I am sure the Indian social media user is no different. I am hoping Indian Social Media Marketers will take notice of such reports and do some delving and probing of their own and come out with relevant insights.
The complete report can be downloaded here after a short sign-up process-http://bit.ly/9opHk1