I can help you unravel the true potential of your digital marketing program

The digital world is more than Traffic, Clicks, and Conversions. It is about making business impact. It is about building brand connect. It is about understanding the customers as they are and not just a unit in statistics. It’s about seeing business and the ecosystem in a holistic way. It is a means to build sustainable healthy business.
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Professional Background

Previous Roles

Co-Founder-CEO, Product owner, Business Head, AVP, Strategic Planning Head.

Past Companies

Past Companies – IBM, TBWA, Ogilvy, Iris World Wide, Aztecsoft

Experience
Deep hands on experience in Digital Marketing, Advertising, PR, Events, Marketing and Communications management.
Ancillary Skills
Trained and Certified in SCRUM Agile Development Process.

Brands Associated With – Past & CURRENT

Aztecsoft Logo
Ogilvy Logo
TBWA Logo
IBM Logo
Read my Blogs

The idiopathy of following the wrong direction!

“It has been more profitable for us to bind together in the wrong direction than to be alone in the right one. Those who have followed the assertive idiot rather than the introspective wise person have passed us some of their genes. This is apparent from a social...
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Why is Digital Marketing Failing?

Why is Digital Marketing Failing?   In the last 3 months, I met several Digital Marketing professionals at various large and small companies. I hear a common refrain that they are not seeing much traction from their Digital Marketing programs. Often the blame is...
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Welcome to the New Marketing

The average experience of an Industry veteran today is just 6 months "Rapid Disruptive Change" is the blandest of cliche that can be mouthed now. Change is actually happening faster than we can describe it. Digital Ad platforms are tweaked every day. The audience...
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Be True. Be Good. There is a thing like Brand-Karma.

The story of a woman in North Carolina losing a diamond from her wedding ring when she was trying on clothes at one of Nordstrom’s stores and finding it with the store’s help is now an important case study in branding. An oldie, but a goodie. A store worker saw the...
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The infinite beauty of being…

“Science is not only compatible with spirituality; it is a profound source of spirituality. When we recognize our place in an immensity of light‐years and in the passage of ages, when we grasp the intricacy, beauty, and subtlety of life, then that soaring feeling,...
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Why digital marketing needs strategic planning

Planning never ever goes waste but ineffective planning can cause a lot of delays and disappointments. Not only do inept strategic plans waste money and time, they also make companies miss precious opportunities to expand and boost performance. What’s more worrying is...
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Google analytics for the busy CEO: Here’s what you should know

Marketing is inexorably tied to sales. If as a digital marketer, you are unable to correlate your marketing actions to the actual revenues, all your efforts are simply in vain. This is why even busy entrepreneurs and CEOs understand that keeping track of conversions...
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Psychotherapy

psychotherapy: “To begin with, one needs to understand but I think the final project is to relieve oneself of the need for self-knowledge. It’s not that it’s useless – in some areas of life it’s very useful – but there are lots of areas in which it isn’t, and in some...
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Testimonials

Niraj is a versatile professional. His ability with numbers helps him to come out with sound and viable strategy. Also his designing skills and network in the industry are a tremendous plus.
Joe Jacob

VP, Nutrikraft

Niraj has the ability to see things at a holistic level. He does not only deliver what is required but, also works on insights to make the strategy, collateral, or idea future proof.
Abhay Kulkarni

Managing Director, DWA

I worked with Niraj at Ramoji Film City. It was not uncommon for us to be challenged with a project that had seemingly improbable deadlines, yet Niraj was always able to execute and deliver.
Adrea Gibbs

Ramoji Film City

Niraj has the ability to crack large projects. He can quickly connects the dot and see the larger picture. A team player, working with him is always a pleasure and learning experience.
Kiran Mohan

Founder, Quirky Monks

"You don’t have to be great to start,

but you have to start to be great".

~ Zig Ziglar

Let’s get off to a good start

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