The average experience of an Industry veteran today is just 6 months
“Rapid Disruptive Change” is the blandest of cliche that can be mouthed now. Change is actually happening faster than we can describe it. Digital Ad platforms are tweaked every day. The audience engagement and affinity shifts from one new product to another. New tools and products based on AI are maturing to a point of delivering a tangible result. Therefore what was learned 6 months ago or achieved 6 months ago, doesn’t mean much now. The good part – You have a fresh slate now. You can leapfrog into the new marketing. You haven’t missed much. Experiment. Pilot small. Scale-up faster.
The new technologies and changes, unfortunately, do not promise new Silver Bullets for marketers. They just offer newer and smarter ways of doing things.
For example, buying yourself a shiny new Market Automation tool will not help you increase your business by any X times that you would want to factor. Deploying Market Automation will, however, streamline your marketing workflows. Its a statistics and heuristics driven tool. It gets better with more programs and campaigns that you run. You will have statistically significant numbers to derive good insights. With each campaign, the tool and you would have learned something. Eventually, the cost of customer acquisition will come down. But before that, you will have to crank it more often. And that is what Market Automation tool will allow you to do. Do more stuff. Fast. And in the long run, increase collective marketing wisdom and intuition of the company.
So there is a choice. To be overwhelmed with the change or be the new Industry veteran. For the next 6 month at least.