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The idiopathy of following the wrong direction!

by | August 22, 2018 | Musings | 0 Comments

“It has been more profitable for us to bind together in the wrong direction than to be alone in the right one. Those who have followed the assertive idiot rather than the introspective wise person have passed us some of their genes. This is apparent from a social...
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Why is Digital Marketing Failing?

by | July 20, 2018 | Digital Marketing | 0 Comments

Why is Digital Marketing Failing?   In the last 3 months, I met several Digital Marketing professionals at various large and small companies. I hear a common refrain that they are not seeing much traction from their Digital Marketing programs. Often the blame is...
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Welcome to the New Marketing

by | May 28, 2018 | Marketing | 0 Comments

The average experience of an Industry veteran today is just 6 months "Rapid Disruptive Change" is the blandest of cliche that can be mouthed now. Change is actually happening faster than we can describe it. Digital Ad platforms are tweaked every day. The audience...
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Be True. Be Good. There is a thing like Brand-Karma.

by | May 20, 2018 | Digital Marketing | 0 Comments

The story of a woman in North Carolina losing a diamond from her wedding ring when she was trying on clothes at one of Nordstrom’s stores and finding it with the store’s help is now an important case study in branding. An oldie, but a goodie. A store worker saw the...
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The infinite beauty of being…

by | March 1, 2018 | Inspirations | 0 Comments

“Science is not only compatible with spirituality; it is a profound source of spirituality. When we recognize our place in an immensity of light‐years and in the passage of ages, when we grasp the intricacy, beauty, and subtlety of life, then that soaring feeling,...
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Why digital marketing needs strategic planning

by | December 28, 2017 | Digital Marketing | 0 Comments

Planning never ever goes waste but ineffective planning can cause a lot of delays and disappointments. Not only do inept strategic plans waste money and time, they also make companies miss precious opportunities to expand and boost performance. What’s more worrying is...
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Google analytics for the busy CEO: Here’s what you should know

by | July 20, 2017 | SEO | 0 Comments

Marketing is inexorably tied to sales. If as a digital marketer, you are unable to correlate your marketing actions to the actual revenues, all your efforts are simply in vain. This is why even busy entrepreneurs and CEOs understand that keeping track of conversions...
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Psychotherapy

by | March 1, 2013 | Psychology | 0 Comments

psychotherapy: “To begin with, one needs to understand but I think the final project is to relieve oneself of the need for self-knowledge. It’s not that it’s useless – in some areas of life it’s very useful – but there are lots of areas in which it isn’t, and in some...
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