How the Old Spice Videos Are Being Made

I maybe jumping the gun by saying that the Old Spice is one of the biggest Social Media successes of recent times. But looking at number of celebrity tweets and buzz, I think I am on safe grounds while making this claim.

This kind of campaign calls for immense courgage. Kudos to P&G and the agency Wieden + Kennedy.

Read more about the making of the Old Spice video- http://bit.ly/9lvaCg